Several fallacies are already emerging in the discussion
about the Competition Commission's report on banking services for
SMEs.
1. Free competition is an end in itself - the pundits'
fallacy
The argument runs that price controls and
interference with the market are always a bad thing because they inhibit
free competition. The assumption is that free competition is an end
in itself and will deliver the best practicable outcome.
When lots of small firms are competing this is
true in theory but debatable in practice. It is even less true when
only a handful of large firms are competing, which is the case with
banks in the business banking market. Competition in a mature "oligopoly"
with high barriers to entry tends to be more restrained, and not
to deliver the best possible outcome to customers. Firms in the
industry know that any price cuts or big innovations will bring
them only fleeting advantage, as their big competitors will copy
them, and the only outcome will be lower profits for everyone in
the industry. Where the industry is important, there can therefore
be a case for regulation.
How does this apply to business banking? The big
banks have nearly 90% of the market. Critics make much of the fact
that new entrants are trying to break in - especially Abbey National
and Halifax. But they will cherry pick, so will this make much difference,
and if so how soon?
Critics argue that making the big clearers pay
interest on current accounts will stop new entrants being able to
offer a competitive edge. This is doubtful, but even if it is true
- so what? The aim of promoting competition is to provide better
terms for buyers. If simple regulation can achieve the same thing
quickly, is that necessarily so bad? One can argue against this
regulation, but criticising it merely for supplanting unregulated
competition is a feeble argument.
2. Greater competition will make a big difference - the economists'
fallacy
The Competition Commission are economists, and
boy does it show. They think that making it easier for businesses
to transfer their accounts will make a significant difference to
the competitive environment. That is why their recommendation for
banks to be required to offer interest-bearing current accounts
or accounts free of charges is only short term.
In fact, of course, transferring a bank account
will still cause major disruption to a business and will not be
undertaken at all lightly. Any unfreezing of businesses' reluctance
to move banks will probably be extremely marginal, because of the
hassles and other demands on businesses' time that occur in the
real world, outside the realm of economists' models.
Therefore the OFT will probably have to extend
this short term recommendation indefinitely.
3. Banks are always expensive and unfair - some small business
people's fallacy
The former head of haulage business Curtis Pickard
claimed
that, "We were just another small business which was killed
by the banks.... The interest charged on our debt was ridiculous,
up to 3 per cent over base rates". The existing system of charges
- for example, charges for paying money in - was "simply ridiculous".
However, the bank said the business was loss-making,
declining in turnover and technically insolvent.
There will always be some business people who
blame others because they have a bad business case.
However, there are plenty of businesses which
can prosper if they are given a more imaginative solution than a
clearing bank can offer - which is where Banking
Liaison Group can help.